Fast Flip, the new application launched by Google, allows faster reading of online news , drawing on the layout of magazine pages.
In an attempt to make the selection and reading of online news faster and more attractive, Google has designed an application meant to evoke the appearance of pages of printed publications, allowing readers to “surf” the news pages and quickly access those who are most interesting.
Each image has a link that directs readers to the publication in which the story appeared. Along with the news appear advertisements; the revenue from this ads will be split between Google and the publications that signed partnerships for use of the application Fast Flip.
Over 30 publications – newspapers and magazines – were associated with the project, seen by Google as a way to increase the number of news read by users and, consequently, the exposure to advertising, which would generate higher revenue from advertising, for the publications involved in the project.