“We are small but we’re not bugs!”

In Norway was launched this month a campaign to prevent road accidents in which victims are motorcyclists.
The spot shows a happy driver leaving a gas station. Reaching his car, the man cleans his windshield, which – surprise – has stick on it a motorcyclist. After he remove the “bug”, he continues his trip on the road ahead not before passing over another motorcyclist felt on the asphalt.
Meanwhile, on the background you can see the other motorcycle victims who died by cause of uncaring drivers – one removed from the windscreen of a car in the car wash and two other stuck by a truck cabin.
At the end, we see the campaign slogan :”We are small but we are not bugs”, followed by the explanation: “8 of 10 accidents are caused by drivers who do not see the motorcycle”.

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