The last trend in advertising: video ads in magazines

In a printed publication – U.S. magazine Entertainment Weekly – are appearing two videos which can be viewed on a small screen inserted in the pages of the magazine.
The liquid crystal screen has a thickness of 2.7 mm and is powered by a battery that can be recharged with a mini-USB and is set in a cardboard page, inserted in the magazine, along with miniature speakers to play the sound. The “brain” of the entire gadget is a chip on which the information is stored. The technology is similar to that used to manufacture “singing cards”. Each chip can store 40 minutes of video. On the small screen (the size of a cell phone screen) can be viewed two ads – one for Pepsi Max and another for U.S. television network CBS.

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