The spot lasting 30 seconds, is already circulating on the Internet and presents a couple making love in a dark room, but without being able to distinguish male traits.
They appear only in the last frame of the clip, Adolf Hitler staring at the camera. The campaign slogan, visible at the end of the video is “AIDS is a mass murderer. Protect yourself”.
The German advertising agency which conducted the campaign designed posters following the same creative idea, but using in these the faces of Saddam Hussein and Stalin.
“We’ve asked ourselves what face can we give to the virus, explained Dirk Silz, director of the agency.